Back link

A Back Link is a link from an external site to yours. Getting many Back Links is essential for Search Engine Optimization as it causes a PageRank to increase. Most times a Back Link is aquired by exchanging links, affiliating or in other words reciprocal linking with other webmasters. Please be on the lookout for too many reciprocal links (link-farms) as Google punishes websites for link farming.

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2007 - Slow Search Engine Optimization