Googlebowling
Googlebowling is the process of pushing a competitors website from a SERP and thus gaining an advantage. The position on the SERPs is very important for a website as the first page (or even better the first three links) in Google for a certain searchword will give you a lot more traffic than a position on the second or tenth page. To Googlebowl a competitor from a SERP
SEO can be used. It usually takes a lot of time and dedication, focusing on inbound links and onpage optimization.