SEO stands for Search Engine Optimization. Optimizing a website for search engines is critical these days as most of your visitors will be coming from Google, Yahoo, MSN, etc. There are many ways to optimize your website for search engines and it takes a lot of effort. Don’t think some minor changes will make your online business suddenly booming as search engines are not stupid. Keep in mind that SEO will only increase visitor numbers in the long run and that there are almost no success stories from people trying to beat the system.