Yahoo! clearing up confusion

After several days of wandering what's up with the Overture Keyword Selector Tool, Yahoo! finally releases the truth. It will not pull the plug but the tool is just experiencing technical difficulties.

I also was confused by this roumor and believe I own everybody an appology for spreading the word. From their recent emails I concluded they were pulling the plug, but as I was able to query the tool occasionally and I started to believe otherwise.

Now the proof has come. This post states that Yahoo! is justed experiencing technical difficulties with their Keyword Tool, like has happened many times before.

Yahoo's response to the public regarding the Overture Keyword Selector Tool:

"I’d like to clarify that Yahoo! Search Marketing’s public keyword research tool (formerly known as the Overture’s Keyword Selector Tool- KST) continues to exist today and will continue to exist until we replace it with an improved product. Unfortunately, the responsiveness of this free tool is diminished due to the sheer volume of hits it receives each day, therefore browsers may time out and error pages may appear but it doesn’t mean that this tool has been removed."

Yahoo! does insist on using their new tool though Yahoo Search Marketing for the time being. They say it's improved, but all I see is bars and no quantative numbers. I know Overture skewed their results, but some numbers are better than no numbers as it helps me grasp the situation.

I hope they get this tool running again very soon with improvements like:

-Speed
-Actual non skewed values
-No keyword order changing
-No plural to singular conversion


I trust Yahoo! knows what we need and providing this for free will just help new advertertisers gain more confidence in their services.

Added on: January 30, 2007 - 6:21 pm