CPA

CPA stands for Cost per Action and is defined by the price paid for each visitor’s action. Mostly these actions should result in sales or registrations. It’s basically the same as Cost per Click (CPC) but covers a wider internet marketing scheme as paying for clicks could not be the only way to get visitors to a website. Cost per Action can also be referred to as performance based pricing.

Examples of Cost per Action schemes:

• A newsletter signup through an external site. The newsletter owner pays for each signup.
• Affiliate marketing programs. The advertiser determines what price to pay for what results.