Geo Targeting

Geo Targeting is the process of targeting your business or website to a local or regional market. You should always consider your target audience or customers when advertising or choosing your keywords.
A flower shop in Jacksonville, doesn’t have any use of internet users from the UK coming to their site. Google Adwords and Yahoo Search Marketing are two advertising networks that let you select your Geo Market.
Furthermore, you should always add your Geo Market (if appropriate) in your page title. This allows search engines to index you better. Someone in Jacksonville will simply search for “Flower Jacksonville” when looking to order flowers, a search on just “flowers” will give him/her a far great range of companies.

Some smart SEO experts, have used GEO Targeting to their advantage, by adding city, country or state names to their pages, when local companies had failed to do so. This way large companies (probably providing world wide shipping) caught the internet users searching for a service near their hometown.