Linkerati

Linkerati are people who are targeted by linkbaiting. They are bloggers, copy writers or webmasters that link to articles or pages on other websites. Several groups of Linkerati can be distinguished: Bloggers, Forum Posters, Webnews or Content Writers, Resource Editors and Social Taggers. Some Linkerati that are often overlooked are Journalists and Viral Connectors. Even though they mostly operate offline their work can cause a lot of indirect links.