SEO and digital strategy,
done slowly on purpose.
25 years of campaigns, startups, and algorithm shifts — distilled into writing that respects your time and doesn’t chase the news cycle.
What I’ve been thinking about, tested, and written down.
ibou Platform: A French Search API Tested for SEO
ibou Platform opens a French search index to developers via API. I tested it on a crawl budget query to see what practitioners actually get.
Read the article →
Long Tail Pro vs Ahrefs (2026): The Replacement Verdict
Long Tail Pro shut down in June 2024, so this is no longer a versus page. Here is…
Microsoft Patent: How AI Search Compresses Your Content
Microsoft's 2026 patent reveals how generative search engines compress web pages before feeding AI models. Here's what it…
Ahrefs vs Majestic in 2026: Which Wins for Your Workflow?
Ahrefs vs Majestic compared by workflow, not feature count: backlink depth, keyword research, site audits, real pricing logic,…
Indexed but Invisible: What Really Happened to Those Pages
Indexed pages vanish from SERPs, even for brand queries. Mueller offers no diagnosis. Here's what actually happened and…
How to Block Ahrefs, Moz and Majestic Bots in 2026
Block AhrefsBot, Dotbot, MJ12bot and SemrushBot with copy-paste rules for robots.txt, .htaccess, Nginx and Cloudflare WAF — plus…
Google’s UGC Fresh Data Program: A New Pipe
Google opened a new UGC ingestion pipeline on October 8, 2026. Here's what it actually does, who gets…
I’ve seen every silver bullet rust. Here’s what actually holds.
Topics
Find the subjects that matter to your work.
SEO strategy, technical audits, and algorithm analysis built on 25 years of practice.
Paid, organic, and content strategy — what works, what’s overhyped.
Hands-on reviews and workflows for AI tools tested in real contexts.
Web performance, frontend architecture, and the technical side of ranking.
