SEO and digital strategy,
done slowly on purpose.
25 years of campaigns, startups, and algorithm shifts — distilled into writing that respects your time and doesn’t chase the news cycle.
What I’ve been thinking about, tested, and written down.
Screaming Frog vs Sitebulb 2026: Which SEO Crawler Should You Choose?
Compare Screaming Frog and Sitebulb for technical SEO in 2026. Features, pricing, speed, automation, and workflow fit. Includes decision matrix and real-world cost analysis.
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Google’s New Migration Rule: Migrate All Domain Variants or Lose SEO Equity
Google updated its site migration documentation: you must submit Change of Address requests for every domain variant—including unused…
How to Find & Hire the Best SaaS SEO Expert in 2026 (Data-Backed Playbook)
Stop guessing who to hire. This data-backed playbook reveals how to vet, evaluate, and choose a SaaS SEO…
Google’s Open Knowledge Format: The Agent SEO Playbook Changed
Google released the Open Knowledge Format. This isn't a take—it's a pattern. Here's how it rewrites the SEO…
SE Ranking vs Screaming Frog (2026): The Only Comparison You Need to Decide
Stuck between SE Ranking and Screaming Frog? This 2026 comparison breaks down features, pricing, and real-world use cases…
Munich Court Ruling: Google Owns AI Overview Content, Held Liable
A Munich court ruled Google’s AI Overviews are its own content, not search results. That changes everything for…
Best Backlink Monitoring Tools for SEO Success in 2026
Discover the top backlink monitoring tools to track links, detect spam, analyze competitors, and improve SEO rankings. Expert…
I’ve seen every silver bullet rust. Here’s what actually holds.
Topics
Find the subjects that matter to your work.
SEO strategy, technical audits, and algorithm analysis built on 25 years of practice.
Paid, organic, and content strategy — what works, what’s overhyped.
Hands-on reviews and workflows for AI tools tested in real contexts.
Web performance, frontend architecture, and the technical side of ranking.
