SEO and digital strategy,
done slowly on purpose.
25 years of campaigns, startups, and algorithm shifts — distilled into writing that respects your time and doesn’t chase the news cycle.
What I’ve been thinking about, tested, and written down.
Healthcare SEO Agency 2026: Get Patients, Not Promises
A data-backed framework for vetting healthcare SEO agencies in 2026. How to compare cost, HIPAA compliance, results, and AI/GEO readiness before you sign.
Read the article →
Ahrefs vs Ubersuggest: 2026 SEO Tool Decision Guide
Compare Ahrefs vs Ubersuggest pricing, keyword difficulty accuracy, backlink index size, and ease of use in this no-hype…
French E-commerce Hits €196.4B in 2025: Growth, AI, Mobile Trends
French e-commerce grew 7% to €196.4B in 2025. See the data on AI adoption, mobile shopping, and marketplace…
AI Overview Trackers: 8 Best Tools & Citation Gap Analysis
Track AI Overview citations, trigger rates, and share of voice with the best 2026 trackers. Includes a zero-to-first-citation…
Best Content Optimization Plugins for WordPress in 2026
Tried and tested content optimization plugins for WordPress. See real data and honest recommendations from a 25-year SEO…
Similarweb vs Semrush 2026: The Honest, Data-Driven Comparison
Need the truth about Similarweb vs Semrush? Compare traffic accuracy, keyword research, pricing, and workflows — then pick…
Surfer SEO vs Ahrefs: Don’t Choose Until You Answer One Question
Choosing between Surfer SEO and Ahrefs in 2026? Surfer executes content. Ahrefs maps the market. Here's a workflow-first…
I’ve seen every silver bullet rust. Here’s what actually holds.
Topics
Find the subjects that matter to your work.
SEO strategy, technical audits, and algorithm analysis built on 25 years of practice.
Paid, organic, and content strategy — what works, what’s overhyped.
Hands-on reviews and workflows for AI tools tested in real contexts.
Web performance, frontend architecture, and the technical side of ranking.
