SEO and digital strategy,
done slowly on purpose.
25 years of campaigns, startups, and algorithm shifts — distilled into writing that respects your time and doesn’t chase the news cycle.
What I’ve been thinking about, tested, and written down.
How to Find Missing Alt Text with Screaming Frog: 2026 Guide
Learn how to use Screaming Frog to find and fix missing alt text for SEO and accessibility. Step-by-step guide with bulk export, filters, and pro tips.
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New Bing Webmaster Tools AI Report: Intents, Topics, Citation Share, Compare
Microsoft adds four features to Bing Webmaster Tools AI performance report: Intents, Topics, Citation Share, and Compare. Here's…
June 2026 Spam Update: What It Means and How to Respond
No hype. Just the rollout data, affected tactics, and the only manual steps that actually reduce risk during…
Domain Age, PageRank & Alexa Rank: Do They Still Matter in 2026?
Learn why domain age, Google PageRank, and Alexa Rank are no longer decisive SEO metrics. Discover modern replacements…
HTML Still Wins for SEO: Markdown Has No Edge
John Mueller confirms HTML remains the SEO standard, and localized subdirectories offer no ranking benefit. Real data on…
Screaming Frog vs Sitebulb 2026: Which SEO Crawler Should You Choose?
Compare Screaming Frog and Sitebulb for technical SEO in 2026. Features, pricing, speed, automation, and workflow fit. Includes…
Google’s New Migration Rule: Migrate All Domain Variants or Lose SEO Equity
Google updated its site migration documentation: you must submit Change of Address requests for every domain variant—including unused…
I’ve seen every silver bullet rust. Here’s what actually holds.
Topics
Find the subjects that matter to your work.
SEO strategy, technical audits, and algorithm analysis built on 25 years of practice.
Paid, organic, and content strategy — what works, what’s overhyped.
Hands-on reviews and workflows for AI tools tested in real contexts.
Web performance, frontend architecture, and the technical side of ranking.
