SEO and digital strategy,
done slowly on purpose.
25 years of campaigns, startups, and algorithm shifts — distilled into writing that respects your time and doesn’t chase the news cycle.
What I’ve been thinking about, tested, and written down.
Shopify Web Agency in 2026: 10-Point Hiring Checklist
Use this 10-point checklist to vet Shopify web agencies in 2026: real cost benchmarks, migration risks, headless decisions, code ownership, and revenue results. No hype.
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Ahrefs Discount Codes Don’t Exist — Here’s How to Save
No, Ahrefs doesn't offer an official discount code. Annual billing saves you around 17% automatically, while fake coupons…
SEO Account Security: The Silent Vulnerability Agencies Ignore
Most SEO agencies manage dozens of client logins with spreadsheets. That's a disaster waiting to happen. Here's how…
Healthcare SEO Agency 2026: Get Patients, Not Promises
A data-backed framework for vetting healthcare SEO agencies in 2026. How to compare cost, HIPAA compliance, results, and…
Ahrefs vs Ubersuggest: 2026 SEO Tool Decision Guide
Compare Ahrefs vs Ubersuggest pricing, keyword difficulty accuracy, backlink index size, and ease of use in this no-hype…
French E-commerce Hits €196.4B in 2025: Growth, AI, Mobile Trends
French e-commerce grew 7% to €196.4B in 2025. See the data on AI adoption, mobile shopping, and marketplace…
AI Overview Trackers: 8 Best Tools & Citation Gap Analysis
Track AI Overview citations, trigger rates, and share of voice with the best 2026 trackers. Includes a zero-to-first-citation…
I’ve seen every silver bullet rust. Here’s what actually holds.
Topics
Find the subjects that matter to your work.
SEO strategy, technical audits, and algorithm analysis built on 25 years of practice.
Paid, organic, and content strategy — what works, what’s overhyped.
Hands-on reviews and workflows for AI tools tested in real contexts.
Web performance, frontend architecture, and the technical side of ranking.
