SEO and digital strategy,
done slowly on purpose.
25 years of campaigns, startups, and algorithm shifts — distilled into writing that respects your time and doesn’t chase the news cycle.
What I’ve been thinking about, tested, and written down.
AI Visibility: How to Track Your Brand in AI Answers
Learn how AI Visibility measures brand presence in AI-generated responses and how Rank Math's new tool helps you track mentions, compare competitors, and adapt.
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Top AI Search Visibility Tools to Track Brand Mentions in 2026
A practical comparison of AI visibility tools that monitor ChatGPT, Perplexity, Gemini, and Google AI Overviews for brand…
Track Client Domain Expiration: The Ultimate Guide for Agencies & Resellers in 2026
Learn how to automate domain expiration monitoring for multiple clients using tools like UptimeRobot and Domain Monitor. Includes…
Google’s Liz Reid: AI Search Success Requires Reader-First Content
Google VP Liz Reid explains why publishers are losing traffic and what AI search actually rewards.
Deepcrawl vs Screaming Frog in 2026: The Honest Comparison You Need
A data‑driven comparison of Deepcrawl (Lumar) vs Screaming Frog for technical SEO audits in 2026. Crawl capabilities, pricing,…
How to Find Missing Alt Text with Screaming Frog: 2026 Guide
Learn how to use Screaming Frog to find and fix missing alt text for SEO and accessibility. Step-by-step…
New Bing Webmaster Tools AI Report: Intents, Topics, Citation Share, Compare
Microsoft adds four features to Bing Webmaster Tools AI performance report: Intents, Topics, Citation Share, and Compare. Here's…
I’ve seen every silver bullet rust. Here’s what actually holds.
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Find the subjects that matter to your work.
SEO strategy, technical audits, and algorithm analysis built on 25 years of practice.
Paid, organic, and content strategy — what works, what’s overhyped.
Hands-on reviews and workflows for AI tools tested in real contexts.
Web performance, frontend architecture, and the technical side of ranking.
