SEO and digital strategy,
done slowly on purpose.
25 years of campaigns, startups, and algorithm shifts — distilled into writing that respects your time and doesn’t chase the news cycle.
What I’ve been thinking about, tested, and written down.
Local SEO for Multi-Location Networks: The Real Playbook
Local SEO for multi-location networks isn't 2300 independent SEOs. Structural cannibalization, NAP consistency, and service pages done right.
Read the article →
Screaming Frog vs Moz Pro (2026): Which SEO Tool Wins?
Compare Screaming Frog and Moz Pro in-depth for 2026. Pricing, crawling, features, integrations — get the data to…
Alya AI Agent: Automates Blog SEO from Strategy to Publishing
Running a blog for SEO requires consistent effort. Alya, the AI agent from Sedestral, automates keyword strategy, content…
14 Best SaaS SEO Companies for 2026: Data‑Driven Rankings & Buyer’s Guide
Find the top SaaS SEO agencies for 2026. Learn why specialized SEO drives trials and MRR, see pricing,…
6 Backlink KPIs You Must Check Before You Spend a Dime (June 2026 Update)
Stop wasting money on bad links. Here are the 6 data points I audit before purchasing any backlink…
Google Search Profiles: What the June 2026 Launch Means for Publishers
Google officially launched Search profiles on June 4, 2026. This is our detailed analysis of eligibility, features, and…
Why Google Ignores Your Canonical Tag (And What to Do)
Google's canonical selection isn't random. Learn why your declared canonical may be ignored, the 9 scenarios that trigger…
I’ve seen every silver bullet rust. Here’s what actually holds.
Topics
Find the subjects that matter to your work.
SEO strategy, technical audits, and algorithm analysis built on 25 years of practice.
Paid, organic, and content strategy — what works, what’s overhyped.
Hands-on reviews and workflows for AI tools tested in real contexts.
Web performance, frontend architecture, and the technical side of ranking.
