SEO and digital strategy,
done slowly on purpose.
25 years of campaigns, startups, and algorithm shifts — distilled into writing that respects your time and doesn’t chase the news cycle.
What I’ve been thinking about, tested, and written down.
SEO Agency Macclesfield: Proven Local SEO That Drives Real Results for Cheshire Businesses
Looking for an SEO agency in Macclesfield? We deliver ethical, data-driven local SEO that brings more customers to your Cheshire business. Free audit available.
Read the article →
Google Discover Data: What I Learned From 16 Months of Traffic
After 16 months of GSC data, a gaming site's Discover traffic tripled. Here's the real analysis: 72-hour peak…
Local SEO for Multi-Location Networks: The Real Playbook
Local SEO for multi-location networks isn't 2300 independent SEOs. Structural cannibalization, NAP consistency, and service pages done right.
Screaming Frog vs Moz Pro (2026): Which SEO Tool Wins?
Compare Screaming Frog and Moz Pro in-depth for 2026. Pricing, crawling, features, integrations — get the data to…
Alya AI Agent: Automates Blog SEO from Strategy to Publishing
Running a blog for SEO requires consistent effort. Alya, the AI agent from Sedestral, automates keyword strategy, content…
14 Best SaaS SEO Companies for 2026: Data‑Driven Rankings & Buyer’s Guide
Find the top SaaS SEO agencies for 2026. Learn why specialized SEO drives trials and MRR, see pricing,…
6 Backlink KPIs You Must Check Before You Spend a Dime (June 2026 Update)
Stop wasting money on bad links. Here are the 6 data points I audit before purchasing any backlink…
I’ve seen every silver bullet rust. Here’s what actually holds.
Topics
Find the subjects that matter to your work.
SEO strategy, technical audits, and algorithm analysis built on 25 years of practice.
Paid, organic, and content strategy — what works, what’s overhyped.
Hands-on reviews and workflows for AI tools tested in real contexts.
Web performance, frontend architecture, and the technical side of ranking.
